He did not hide his flaws, tried to turn weakness into strength, and ran a positive campaign. He did not have a program, but invited his supporters to write one together. He offered voters common action, not promises to act on their behalf.
A campaign that was spare with words and promises created his image as a man outside of politics, which allowed him to reach out to different social groups, especially young and middle-aged people, who were united by their dislike of the ossified political system.
