Although her image used to be less formal, Kate Middleton has developed a style that inspires women worldwide. She does not dress in strictly designer clothes but can just as often be seen wearing clothing from popular chain stores. In addition, she wears the same outfit several times, following the initiative of limiting consumerism in its broadest sense.
Kate, like other members of the British Royal Family, often tries to include a symbolic message in her clothing and accessories. For instance, it has been pointed out she is trying to pay tribute to her late mother-in-law, Diana, but also to Queen Elizabeth II.