The variety of materials is huge, which allows everyone to find something for themselves.
According to the survey, 82 percent of users use the platform for entertainment, 18 percent follow profiles of companies and brands, 7 percent use it to improve their skills and 8 percent use it to communicate with loved ones. One in three women watch tutorials on YouTube at least once a week on clothing, makeup, and taking care of their appearance in the broadest sense.
