This was the PSFS Building (now known as the Loews Philadelphia Hotel), designed by George Howe and William Lescaze. The building was the second skyscraper in the US to be equipped with air conditioning. Topped with a red neon sign with the initials PSFS, it is visible from a distance of 32 kilometers and is an icon of Philadelphia.
The 167 m high skyscraper remained the tallest building in the city until 1987.
