This is where Oktoberfest takes place.

An excerpt from the article 22 facts about Munich

It is a beer festival that has been held in Munich since 1810. Although the name suggests that it takes place in October, it was only like that until 1871. The following year, the celebration of the holiday was moved to September. Oktoberfest is visited by approximately 6 million guests and approximately 5 million liters of beer are drunk during it.