In 2014, The New York Times ranked Albania as the world's 4th tourist destination.

An excerpt from the article 25 facts about Albania

Most of the tourism industry is concentrated along the Adriatic and Ionian Seas in the west of the country. However, the Albanian Riviera in the southwest of the country has the most pristine, picturesque beaches and is often called the pearl of the Albanian coast.

Other tourist attractions are mountainous areas: the Albanian Alps, the Ceraunia Mountains, the Korab Mountains, as well as the historical cities of Berat, Durres, Gjirokaster, Saranda, Shkodër and Korçë.