Bulgaria is famous for its beautiful Black Sea beaches and resorts, which attract tourists, mainly from Romania, Greece, Germany, Russia, and Turkey - in 2016, the country was visited by 8.252 million people.

To promote tourism, the Bulgarian national movement - 100 Tourist Places of Bulgaria - was founded there in 1966. As part of this program, places of cultural and historical importance were selected, from historical sites and monuments to archaeological and architectural sanctuaries, museums, and monasteries, as well as national parks, mountain peaks, and other geological phenomena. Currently, there are 9 sites on the UNESCO World Heritage List in Bulgaria (7 cultural heritage and 2 natural heritage). There are 13 facilities on the waiting list for nomination.